As the sole Editor of Design Within Reach, I concept, oversee and edit all the main campaigns for each season, creating engaging themes and taglines; devising relevant editorial stories and narratives; working with influencers, designers and brand ambassadors; and carrying these narrative threads through to home pages, emails, and social. I am responsible for editing and overseeing virtually every piece of copy, from catalogs to signage, Instagram stories
to digital landing pages, advertising taglines to product information pages and even product naming. I edit and oversee writers, both staff and freelance, and am the key liaison between our editorial team and the art directors and graphic designers, marketing, merchandising, social media, and public relations. I was promoted to this position after a year as the Lead Copywriter, where I wrote the copy for catalogs, website, emails, and social.