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As the digital and catalog writer for West Elm, I translated my extensive writing experience and knowledge of home furnishings and design into working for a large ($1B), successful, fast-paced e-commerce and brick-and-mortar

retailer. I helped concept and write all catalogs, as well as digital editorial stories, and helped pioneer a robust Ideas + Advice section designed to provide in-depth decorating help to the customer and to improve SEO.

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