In 2012, I founded Bespoke CustomGifts.com, a high-end
e-commerce site designed to bring style and sophistication to the personalized gifts market. I worked with artists and designers to offer gifts that are custom-made, personalized or one-of-a-kind, elevating the gift-giving experience with unique finds and excellent customer service.
I handled all aspects of running the business: creating a clear brand identity; sourcing artisans and buying merchandise; directing the design of the site and photo shoots; writing copy, creating marketing materials and promoting through social media such as Pinterest, Facebook, Instagram and Tumblr.
Bespoke was featured more than 10 times on the Today Show, as well as in Parade Magazine, House Beautiful, Southern Living, Coastal Living, The Knot, Daily Candy, Cool Mom Picks, The Nest, The Washington Post, The Boston Globe, and many blogs.
Year-over-year growth ranged from 46% to 189%, and I built a customer base of over 4000.