As a writer for top home and lifestyle brands including West Elm, Ralph Lauren Home, Martha Stewart, Eileen Fisher and Garnet Hill, I bring to each project a creative, editorial approach and facility for capturing each brand's unique voice and identity.
I am the brand voice for the West Elm catalogs and also oversee the Ideas + Advice section of westelm.com. I've written the evocative press releases for which Ralph Lauren Home is known; editorial-style brochures for the Martha Stewart Signature lines of paint, furniture and floor coverings; bridged the brands of Eileen Fisher and Garnet Hill in press releases for their shared bedding collection and catalog copy; written the websites for Sferra luxury bedding and Company C (rugs, furnishings and textiles); and created a 24-page brochure for Palais Royal, among other projects.
Spring 2010 press release
Fall 2013 press release
Fall press release