CORPORATE WORK

As a writer for top home and lifestyle brands including West Elm, Ralph Lauren Home, Martha Stewart, Eileen Fisher and Garnet Hill, I bring to each project a creative, editorial approach and facility for capturing each brand's unique voice and identity.

I am the brand voice for the West Elm catalogs and also oversee the Ideas + Advice section of westelm.com. I've written the evocative press releases for which Ralph Lauren Home is known; editorial-style brochures for the Martha Stewart Signature lines of paint, furniture and floor coverings; bridged the brands of Eileen Fisher and Garnet Hill in press releases for their shared bedding collection and catalog copy; written the websites for Sferra luxury bedding and Company C (rugs, furnishings and textiles); and created a 24-page brochure for Palais Royal, among other projects.  

 

Naturally Modern
Naturally Modern

westelm.com

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Spring 18 West Elm Catalog
Spring 18 West Elm Catalog
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Spring 17 West Elm Catalog
Spring 17 West Elm Catalog
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Fall 17 West Elm Catalog
Fall 17 West Elm Catalog
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Martha Stewart Paint
Martha Stewart Paint

Point-of-sale brochure

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Martha Stewart Flooring
Martha Stewart Flooring

Point-of-sale brochure

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Eileen Fisher / Garnet Hill
Eileen Fisher / Garnet Hill

Spring 2010 press release

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Eileen Fisher / Garnet Hill
Eileen Fisher / Garnet Hill

Fall 2013 press release

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Ralph Lauren Home
Ralph Lauren Home

Fall press release

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