Widely published writer, editor and content creator; nationally recognized expert in interior design and lifestyle topics; highly experienced in writing features, books, websites, press releases, and product and marketing copy.
Creative e-commerce entrepreneur experienced in developing a successful brand and running all aspects of a small business, including retail buying, marketing and social media. Successfully directed teams to produce appealing website design and product assortment, engaging content and marketing, and seamless customer experience.
Collaborative, detail-oriented, deadline-driven and polished professional who excels in in taking a creative editorial approach to projects from concept to final product, delivering them on time and on budget.
E-COMMERCE FOUNDER, BESPOKE CUSTOM GIFTS 2012 - 2015
BespokeCustomGifts.com is a distinctive, high-end e-commerce site bringing style and sophistication to the personalized gifts market. I handle all aspects of running the business: creating a clear brand identity; sourcing artisans and buying merchandise; directing the design of the site and photo shoots; writing copy, creating marketing materials and promoting through social media such as Pinterest, Facebook, Instagram and Tumblr.
Bespoke has been featured more than 10 times on the Today Show, as well as in Parade Magazine, House Beautiful, Southern Living, Coastal Living, The Knot, Daily Candy, Cool Mom Picks, The Nest, The Washington Post, The Boston Globe, and more.
Year-over-year growth of 46% to 189%; built customer base to over 4000.
FREELANCE WRITER AND EDITOR 1993 - PRESENT
Specialize in features on interior design, home furnishings, renovation and lifestyle topics for House Beautiful, In Style, Country Living, This Old House, Country Home, Redbook, Coastal Living and more. Contributing Editor for Country Living and Southern Accents.
Text author of 11 decorating and lifestyle books (with byline):
Decorating in Detail (2013) and The Language of Design (2010) by Alexa Hampton
Beach Cottages (2008), Romantic Country (2003), Smart Decorating (1999), and Quick Decorating (1997) by Mary Emmerling
Sailing Style (2003), White Christmas (1997), and The Natural Home (1995) by Tricia Foley
Entertaining Simple (2008) and Gifts from Nature (1997) by Matthew Mead
TV appearances for magazines; PR/media tours as spokesperson and decorating authority for Camden Properties, a high-end apartment developer.
SENIOR EDITOR, GOODHOME.COM 1999 - 2000
Responsible for creating a distinct brand voice for this furnishings e-commerce website backed by Hearst and Roger Horchow. Wrote and edited the online magazine as well as product copy and all elements from the home page to the help pages.
DECORATING EDITOR, GOOD HOUSEKEEPING 1995 - 1999
HOME EDITOR, McCALL’S
For both magazines, responsible for all aspects of producing monthly three- to eight-page decorating features—conceiving story ideas, scouting locations, producing and styling shoots, overseeing design and layout, and writing text. Covered home furnishing markets; represented magazine at advertising functions and in television appearances.
EXECUTIVE EDITOR, MARY EMMERLING’S COUNTRY 1994
Oversaw all aspects of this bimonthly home and lifestyle magazine’s editorial content: developed story ideas; assigned and edited all articles and columns; wrote titles, blurbs and coverlines. Worked closely with art director and Mary Emmerling to plan issues and develop concepts into features.
SENIOR WRITER, GLAMOUR MAGAZINE
Wrote for almost every area of the magazine, including decorating, fashion, beauty, food, service and features, including my own beauty, special events and trends columns. As an entertainment editor, wrote features, celebrity profiles and movie reviews.
Ithaca, New York
Bachelor of Arts in English
Phi Beta Kappa
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